CARNIVAL - SHIP FOR A SNAP
A 15-year-old kid in Virginia had Carnival's Snapchat handle. To get it back, we traded him Carnival's newest ship.
We took over Darian's hometown with personalized messages from Carnival's "CFO" Shaq. We then sent Darian on a custom cruise as the first passenger aboard the Carnival Horizon and documented the whole thing on social. Oh, and we got Carnival to start a college fund for him so that was pretty cool, too.
One Show Winner
With: Mindy Benner and Wes&Wan